Culture Shock - Issue # 1
Feature

A brand new project is underway and you are assigned to staff it. You staffed the new work team after an exhaustive search and you are proud of the work you did. The new hires fit the technical needs, and although you did some non-traditional hiring of candidates from other countries, everyone's English language skills are very good.

Time elapses and you begin to hear rumblings from the area of the company that you just staffed. The team members are beginning to squabble. The project is falling behind. The skilled individuals you hired should be doing a great job, but they are late with their assignments and not adding to the twice-weekly brainstorming sessions.

Managers are getting frustrated with the workers inability to be proactive, while some team members cannot understand why they are always questioned and not assigned tasks. The team is breaking down and in many cases the reason why is complex yet easily overcome, cultural differences.

Subtitle

With each new technological advance the world is getting smaller. Information is travelling around the world instantaneously allowing needs to be filled by a qualified individual, no matter where they are from. This fact, in concert with the growing need for certain work skills, leaves companies finding workers in places that are quite different from Canada.

As the number of representatives from different cultures in the Canadian workplace increase, so does the importance of interaction between all of the cultures. With work teams becoming increasingly culturally diverse, there is more information on the success and failure rates of diverse teams.

Carol Kovach from UCLA's Graduate School of Management uncovered the hit or miss nature of culturally diverse teams, when she found that cross-cultural teams are either highly effective or highly ineffective, almost never average. She attributes the high productivity to the increased creativity and decreased 'groupthink' that diversity brings, while she found that the failures could often be attributed to poor communication. The obvious question is why are these teams so volatile, and more importantly how do we ensure that our work teams end up on the highly effective side of the ledger.

Subtitle

The volatility in culturally diverse teams often grows out of a lack of understanding. People may know the food or music that originates from a country, but they often do not know much more than that. This lack of knowledge leads to problems in communication and perception,

which invariably causes a shortfall in productivity.

For example, in homogenous work groups a lot of the discussion is based on implicit communication, the non-verbal communication that you would find at family picnics and high school reunions. People from the same culture often share a similar background, which leads to like perceptions, interpretations and values. This unspoken bond within one culture often leads to communication difficulties because a given conversation can be interpreted in very different ways - imagine a newcomer to Canada trying to decipher jokes about Stockwell Day or Jean Chretien.

Communication issues go beyond not being able to understand 'inside jokes', but to basic communication style differences. There is the question of eye contact, which is considered rude in some cultures, and a show of respect and confidence in others, like Canada.

Another communication challenge is the question of "when does yes mean no?" Some cultures will say yes to a task or request, but only mean "yes, I understand," not "yes, I agree and will perform that task." This miscommunication often leads to tasks being unaccomplished, time lines being ignored and fingers being pointed.

Since many cultures are much more hierarchical than Canada's, it is sometimes forgotten how others may react to authority figures. Those from hierarchical countries will often not share their opinion unless they are asked directly for fear it will contradict or offend their senior manager. This situation leads to the great ideas of a diverse team never being heard, and the 'groupthink' that plagues homogeneous teams being the standard for diverse work teams as well.

This also presents a second challenge for those not comfortable speaking up, they are seen as having nothing to add to the productivity of the team, causing tension and suspicion amongst the group.

Subttile

The volatile nature of the culturally diverse work team can best be described by the old saying; when they are good, they are very, very good, and when they are bad, they are rotten. So how can we make them very, very good?

Diverse work teams will only succeed if the members, and especially the manager, understand the importance of culture. You cannot begin to understand other cultures, without first becoming aware of their own stereotypes, prejudices and cultural values. Once the team can begin to ask themselves, and each other, how members of the different cultures can contribute to the team and complement the others.

Country of the month: South Africa
  1. What two countries colonized South Africa?
  2. If you pass people on the street, should you greet them?
  3. What is the African handshake?
  4. How many official languages are there in South Africa?
  5. What is the percentage of women in the workforce?
  6. What are the most popular sports in South Africa?
  7. Name some religions that are practiced in South Africa.
  8. Where was the picture below taken?
Photo Quizz

Answers at the bottom of the page.


Once a certain level of understanding is attained, everything else will build from there. Individuals from different cultures will communicate more explicitly, ensuring that everything is understood, making communication clearer. The level of mutual respect increases and opinions of everyone are more likely to be included, eliminating the dreaded 'groupthink'. The teams begin to produce more effectively because all members participate and cultural dominance becomes less of an issue.

Better understanding is not the universal answer to all that plagues diverse teams, but in most cases it begins the trickle down effect that ends with more productivity. Research has indicated that culturally trained leaders or managers are more effective than those with no training, regardless of how they lead.

When you begin to get the complaints about a work team failing, the solution may seem difficult and far off, but raising awareness and understanding, of both themselves and others, is not a complicated process. As the team becomes more aware, they will find themselves on the good side of that old saying and the positive side of the productivity curve.

With information from The International Dimension of Organizational Behavior by Nancy Adler. This article was originally published in the February 26 issue of the HR Reporter


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  • Do you have questions concerning cross-cultural practices or diversity issues? E-mail us at success@graybridgemalkam.com . We will answer you as soon as possible. And you may find your question and answer in the next issue of CULTURESHOCK!
Answers to
South Africa
Quizz

South Africa

Top
  1. Britain and Netherlands
  2. As a general rule, do greet people whenever and wherever possible. Any traditionally western person is accustomed to the quick 'good morning' or 'good afternoon' as you rush by. The more traditional African societies place more importance on greeting someone and exchanging a few pleasantries.
  3. Used cross-racially, and especially when greeting blacks to indicate solidarity and affiliation with the non-racial politics of the country. First you shake in the western way, then without letting go slip your hand around each other's thumbs, then back again into the traditional grasp.
  4. 1l official languages: English, Afrikaans, Ndebele, North Sotho, South Sotho, Swazi, Tsonga, Tswana, Venda, Xhosa, Zulu.
  1. 40%. But only in the more senior positions or in companies employing more white-collar workers that conditions for women have improved.
  2. Cricket, rugby and soccer are the three most popular team sports. Tennis, golf, boxing, swimming and track and field are the most popular individual sports.
  3. Christianity, Judaism, Islam, Buddhism and others.
  4. A view from the top of Table Mountain in Cape Town

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